Privacy Policy | Trafford Digital Business
Last Updated: May 2026 Version: 1.0
Trafford Digital Business is a trading name of Al Hazzati Fashion Limited, a company registered in England and Wales. Our registered address is 68 Wallingford Road, Urmston, Manchester M41 0QW.
We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains how Trafford Digital Business collects, uses, stores, and protects your personal information when you use our website at trafforddigital.co.uk or engage with our AI search visibility services.
Please read this policy carefully. If you have any questions, contact us at aeo@trafforddigital.co.uk.
1. Who We Are
Business Name: Trafford Digital Business Legal Entity: Al Hazzati Fashion Limited Registered Address: 68 Wallingford Road, Urmston, Manchester M41 0QW Email: aeo@trafforddigital.co.uk Phone: 0161 706 1981 Website: https://trafforddigital.co.uk/
Trafford Digital Business provides AI search visibility services, including Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), Schema and Structured Data implementation, AI Visibility File Creation, and digital business directory listings for small businesses in Trafford, Greater Manchester, and across the North West of England.
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
Contact and Identity Data
- Full name
- Business name
- Email address
- Phone number
- Business address
Technical Data
- IP address
- Browser type and version
- Device type
- Pages visited on our website
- Time and date of visits
- Referring website
Financial Data
- Payment confirmation details via PayPal (we do not store card details directly)
Communication Data
- Enquiries submitted via our contact forms
- Email correspondence
- WhatsApp messages
Business Data
- Website URLs submitted for AI Visibility Reviews
- Business information shared for directory listings
3. How We Collect Your Data
We collect personal data through the following means:
- Contact forms and sign-up forms on our website
- Email and telephone enquiries
- AI Search Visibility Review sign-up via Zoho Forms
- Payment via PayPal
- Cookies and analytics tools on our website (see our Cookie Policy)
- Direct conversations, networking events, and social media
4. How We Use Your Personal Data
Trafford Digital Business uses your personal data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| To deliver AI Visibility Reviews and packages you have purchased | Contract performance |
| To send your PDF report by email | Contract performance |
| To respond to enquiries and provide quotes | Legitimate interest |
| To manage payment and invoicing | Contract performance / Legal obligation |
| To add your business to our directory (with consent) | Consent |
| To improve our website and services | Legitimate interest |
| To comply with legal and regulatory obligations | Legal obligation |
| To send relevant service updates (where opted in) | Consent |
We will never sell your personal data to third parties. We will never use your data for purposes unrelated to the services you have engaged us for.
5. AI Search Visibility and Your Business Data
Where you provide a website URL or social media address for an AI Visibility Review, we use that information solely to carry out your review and deliver your report. The website address and business name may appear in your PDF report. We do not share this information with third parties.
Where you agree to be listed in the Trafford Digital Business Small Business Community Directory, your business name, address, phone number, website, and service description will be published on our website and structured for AI search visibility. This information is designed to be indexed by search engines and AI systems. You may request removal of your listing at any time by contacting aeo@trafforddigital.co.uk.
6. Who We Share Your Data With
We may share your personal data with the following trusted third parties, only where necessary to deliver our services:
- PayPal — for payment processing
- Zoho — for form processing and CRM
- Google — for analytics (anonymised data only)
- Hostinger — our website hosting provider
All third-party processors are required to handle your data securely and in accordance with UK GDPR.
We do not sell, rent, or trade your personal data.
7. Data Retention
We retain your personal data for the following periods:
- Client records: 6 years from the end of the business relationship (legal requirement)
- Enquiry data (non-clients): 12 months
- Email correspondence: 2 years
- Payment records: 6 years (HMRC requirements)
After these periods, your data will be securely deleted or anonymised.
8. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right to Access — request a copy of the data we hold about you
- Right to Rectification — request correction of inaccurate data
- Right to Erasure — request deletion of your data (where applicable)
- Right to Restrict Processing — request we limit how we use your data
- Right to Data Portability — request your data in a portable format
- Right to Object — object to processing based on legitimate interest
- Right to Withdraw Consent — withdraw consent at any time
To exercise any of these rights, contact us at aeo@trafforddigital.co.uk. We will respond within 30 days.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
9. Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. These include:
- SSL encryption on our website (HTTPS)
- Secure email communication
- Password-protected systems and accounts
- Limited staff access to personal data
10. Cookies
We use cookies on our website to improve your experience and analyse traffic. Please see our Cookie Policy at trafforddigital.co.uk/cookie-policy/ for full details.
11. Third-Party Links
Our website may contain links to third-party websites including client business listings. We are not responsible for the privacy practices of those websites and recommend you read their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available at trafforddigital.co.uk/privacy-policy/. We will notify you of significant changes where we hold your contact details.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data:
Trafford Digital Business (Al Hazzati Fashion Limited) 68 Wallingford Road, Urmston, Manchester M41 0QW 📞 0161 706 1981 📧 aeo@trafforddigital.co.uk 🌐 trafforddigital.co.uk